Short selling AUPH (Aurinia Pharmaceuticals) after their CEO was featured on CNBC’s “Mad Money”.
Although it may sound like a bullish catalyst, press releases are usually followed by a crash if there has been a pre-press release run. This is because the effect of the PR is though to have already been factored into the current price, and once the catalyst has been exhausted there is not much hope for more short term upside. This causes people to take their profits after the PR, and the profit-taking in turn creates a crash. Watch this short video to see how I shorted AUPH twice after their “Mad Money” feature.